How will it work
Who else will get this information
A track record and examples
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In up and down markets one has to be nimble and quick. In the last three years a buy and hold strategy hasn't worked and if the JSE is in fact going into a bear market or stagnant market, you need information not readily available to other investors. There are opportunities in every market for those who want to invest in the right know-how. Of course there has to be an investment of time as well.

We can save you some analysis time, but successful traders know that nothing worthwhile comes easily. The idea that you can place a trade then go to the golf course while hoping for the best - is a popular delusion. A good call is only about 1/3 of the way to money in the bank. A good plan or strategy is the next 1/3.

Manage risk as well and you are there.

The question so many stock market investors want answered is how does one plan a trade and manage risk for sustained success on the stock market?

Most publications are generous with their buy and even sell signals.

We are generous with our buy, sell, hold and how to do it signals.

As a subscriber to TRADER'S CALLS, you'll be hearing many of the tips and insights which only a few traders know, usually built through long years of costly mistakes and patchy successes. HugoCapital.com previously Temkin and Moon on Diagonal Street, have been publishing stock market information since 1981. Victor Hugo, editor for TRADER'S CALLS, is a portfolio manager and an experienced analyst and trader.

TRADER'S CALLS is a new service fromHugoCapital.com. 

For R138 per month you can learn much on how to be a TRADER and receive signals. Few unit trusts have made money since 1997. Few private investors have made money. Many have lost money. Now investors want to know why. And how to avoid more of the mistakes they made. They also know that it is more difficult to make money in a bear market, but want information and ideas how to do it. Based on demand from our TURNING POINT newsletter subscribers who get info primarily on medium term market context and medium term calls - many investors now want more aggressive information to find even brief rallies in a choppy or down market. They also want pointers on how to short the market. They'll get these in TRADER'S CALLS.

In TRADER's CALLS, we are going to
discuss some of the interesting
set-ups we see, as we see them

- and we give you some pointers how to implement the ideas.

As subscriber to TRADER's CALLS, you'll get an email in your email box. From our research computers to you reading the information, the delay can be as brief as 5 minutes.

Remember that a lot can change in an hour or less after we write - so by the time you read and want to act on an idea - you the trader will have to use a good dose of common sense to work out whether the trade will be any good. Often a level mentioned for entry or exit - will not be available by the time you can get to place a trade or by the time you call your broker. And when he gets an order you might be in a queue while your favourite share happily trundles higher.

While you kick yourself for losing profits or being talked out of a trade at the last minute by your broker, emember that the market often gives more than one bite at the cherry. In any event, tomorrow always brings new fruit to pick. This is one of the reasons we enjoy trading so much. With TRADER'S CALLS, you can also look forward to each trading day.

The good news is that reasonably priced technology
and the way we explain how to use our signals -
should prepare you to stalk a trade and to implement it

- any time within minutes of our signal or within a few days later. Once in, you will know what targets and obstacle levels to watch for - and you'll be able to calculate your own exit formula.

And every day you learn new trading insights.

What does it mean to manage risk for profits?

Well the answer is interesting, complex, sometimes astoundingly simple when you think about it. Read TRADER'S CALLS. Over time you will discover plenty of new ways to manage risk. Not just the clichéd "stop loss". Not just knowing your target and taking some profits there. Not just technical analysis or averaging or working with objective indicators. Pointers on how to place an order, how to get your broker doing more to work for your success. Most important - trade, while avoiding the more costly basic mistakes! Some of you may be experienced traders and may want help with targets and candidate reversal areas and cycle potential. Or you have spent all this money on software, but you have lost money from your investments! The TRADER'S CALLS is a service for you too.

• Receive good signals!
• Know what equipment and software you need.
• Know how to communicate with your broker for best results.
• Know some pitfalls that will look so obvious once you have seen them.

You'll wonder why you didn't discover this information years earlier. The problem so many inexperienced investors have, is that those who have learnt basic tricks, techniques, pitfalls, opportunities - and how to recognise them - don’t write about it - and certainly are not too keen to tell others in case those others end up competing against them. Our philosophy is different. We've done the research anyway - why not give our subscribers the signals and know-how?

From time to time we will point you to interesting sites
on the Internet as well.

We have already proved the value of trading information for traders who trade Futures. They love our calls, our key levels and strategy and targets. See more about our FUTURES TURNING POINT Club of 21 analysis service at ../futures (R1140 per month). Read what satisfied FTP members have to say ……

"To: Victor Hugo
Sent: Thursday, October 26, 2000 4:36 AM
Subject: Re: FUTURES TURNING POINT

Hi Victor

Thanks for valuable info. My hands went sweaty on Monday when I went short on 3 INDI contracts at 8740 (maybe a small misunderstanding from my side reading FTP #104). On Tuesday the INDI contracts traded at 8940 at one stage seeing R 6000 going down the drain in one day. Looking at today Wednesday I am in the money again when the last trade of 8680 traded at 17h29. Shoe!!! - I think you know your technicals (fundamentals) well.

Regards - Newcomer
CD (from Rustenburg)"

"To: Victor Hugo
Sent: Wednesday, October 18, 2000 5:03 PM
Subject: FUTURES TURNING POINT Indi-near

Hi Victor,

Congratulations and celebrations (I think the song was written especially for you!)

Don't you think it is time for a little long to appr. 8530? while writing the price already went up, too high? Think I missed it. Would 8530 be the best entry level for the next short to reach your target of 8100?

Regards
SG (from Johannesburg)
P.S.. no copyright on this letter!"

"To: Victor Hugo
Sent: Saturday, October 14, 2000 11:23 AM
Subject: FUTURES TURNING POINT

Hi Victor

...Thank you for your keen and intuitive info of the last couple of months, it
is much appreciated... I will with pleasure do a good word for your Expertise and good
foresight and ability to generate growth in a rising or falling market, to
any one that contacts me for a recommendation...

Regards and thank you
WR (farmer near Ceres)"

Now we are doing a similar service for investors
who want to become traders on the JSE -
for TRADER'S CALLS though, we are only charging R138 per month.

Think about it - it needs only one good call a month with R10 000 invested to make 10% or R1000 after costs. Some calls may help you make 30% or more! (If you are also interested in FUTURES TURNING POINT - go to ../futures - for those interested in even more trading intensity!).

Yes, TRADER'S CALLS subscribers will have losses as well as profits, but if you apply good strategy and risk management techniques, LOSSES should be less than PROFITS - and almost certainly not more than the percentage you can afford. With us you will also read the fine print that trading can and does involve not only losses, but the risk of large losses. And that past success is no guarantee of future profits. Yet the methods we discuss should over time show you how good traders, like good accountants! - make GOOD profits.

Will you trade well?

Unless you do it - you won't know. Some of the most unlikely folks do well on the markets - over and over again. Enough to build more financial independence. If you know you have the discipline to apply a system and to apply risk management over an extended period, your odds of success are dramatically better. We want to show our TRADER'S CALLS subscribers how to trade for a better living. Gamblers/punters may have some fun with our information, but they need to know that like the casino, their odds of repeated successes diminish in proportion to their wins. Many of TRADER'S CALLS subscribers will also realise that trading well, is a job like any other.

Why be a trader?

Well, there are few activities as rewarding - that can be done from a laptop or home computer and 'phone - from anywhere in the world - with low overheads - until well into old age - without an office and boss. Trading is a game which stimulates the intellect and is fun. It's just great to have a handle on world markets. A process of getting to know the relationships of the markets to your favourite shares, getting to know oneself and thy system - which can be tailored according to capital and goals. We do it because life is too short to do anything which isn't interesting, exciting and rewarding.

We've found that our written analysis is a great discipline for our own investment system. As a member of TRADER'S CALLS you get the benefit of the research we do for our own Fund, but which are signals we usually cannot use. Just about every day we see opportunities that are just too illiquid or too risky for our Fund. But after passing our technical and fundamental filters, these are often just fine opportunities for you the private trader -who buys or sells small - and doesn’t mind aggressive risks - and who wants some fun and some profit while learning more how to do it along the way. So we thought - why let this valuable info go to waste? After some sun, sea sand and inspiration during the Festive Season, TRADER'S CALLS was born.

Okay - how does TRADER'S CALLS work?

First, we are limiting the membership of TRADER'S CALLS to 500.
(Excluding existing Turning Point Clients)